We should start by making it clear that the album selection process went a little differently than the “Best Single” process. For one, not everyone was involved in this stage. Time was definitely a factor. When we decided to go forward with this, we had to move quickly. Asking folks who are up to their eyeballs in family and professional lives to listen to at least five years’ worth of records was kind of a lot. For what it’s worth, as we move forward, we plan to be more immediately responsive, listening to each single, EP, and album release over the course of 2020 as they come out. So…thanks for your patience.
We also took a different approach aesthetically as well. We made it a POINT to look at each album as a complete work, not a collection of individual singles. We considered all the factors one being thematic value. Even “non-concept” albums have such an element to them. We also considered “listener commitment level.” By that we mean: is this a record you can easily spend an hour listening to? Records defined by a lot of “skipping to my favorite tune” produced a different experience than records which felt like “full engagements” from the dropping of the needle to that clunky movement of the rocker-arm 18 minutes later.
The results may seem illogical at a glance. Wait…? some might ask. “None of this record’s songs made the ‘Best Singles’ list, but the album itself did…?” Or, “This band’s ‘Best Single’ nomination is from Album X, but you guys picked Album Z?”
Here we shrug our shoulders. Different criteria. And we’re talking about different criteria which we care about. So yeah…that happened, and we’re cool with it.
Like the “Best Singles” process, this was hard. Some records were on the list, then slipped off. Others were just under the cut, then clawed their way onto the list. The goal, of course, isn’t to say “these are the only five albums worth listening to.” The real goal is: “Here are five great records, and there are dozens more like them, totally worth your time.”
The lifeblood of the music industry isn’t happening on the Grammys, anymore. The future of music is local and regional. The talent is good. The songs are good. The recording quality is often very good. The future is your neighbor who slings a six-string, tosses out some brilliant alternating rhyme schemes, and knows how to run an extended metaphor through a hard four-count beat.
#5 Open Up Your Eyes by Brandon Tinkler
[dropcap]“W[/dropcap]hen I sit down on a hot summer day and soak in that Hoosier humidity, I find myself repeatedly turning to Brandon Tinkler’s Open Up Your Eyes. I stare into the emptiness of the deck around me and imagine my parents and their friends, grilling burgers, drinking Blatz, and talking about Nixon. Everyone talks about how the music of the 60’s influenced them, but nobody actually tries to replicate it. Brandon Tinkler did. It’s a hell of an achievement, and the record is worth a few hundred listens.”
NRM Founder, Donovan Wheeler
Ever the taskmaster, ever the frugal budget-master, when Brandon Tinkler walked into Postal Recording’s studios he knew exactly what he wanted. It was something he had constructed painstakingly for years. So when he plunked down his hard-earned cash for that precious time behind the microphone he was ready to make it count.
As we said of the record back in the summer of 2018:
“The degree to which Tinkler’s endeavor wins over listeners will depend largely where they’re coming from when they hit ‘play.’ A Baby Boomer who grew up listening to the British Invasion catalogue in ‘real time’ may admire the work, but hold off on Beatles or Stones comparisons.
That, however, is the wrong way to look at it. For all of the album’s retro panache, Open up Your Eyes is still a 21st century production. And here…in this century…in this indie music landscape, Brandon Tinkler has decided to set aside worn down labels such as ‘Americana’ and ‘cross-genre’ and instead create that record all his musical friends urged him to do for years. By those standards, the album is a refreshing change of style, pace, mood, and content. It’s a project worthy of a $15 CD purchase, worthy of a trip to a live performance, and most definitely worthy of respect.”
Hat’s off to Brandon Tinkler. Number five on our Roadie Award, Album of the Decade.